CEO Blog: Are you coming to San Diego?

Are you coming to San Diego?
CEO Blog: Vol. IV
By John K. Ramsey, CAE
Executive Director/CEO

Hello, colleagues! Summer is coming to an end but is still sizzling here at the CEFPI Headquarters. Not because we are located in the one of the world’s hottest cities, (Scottsdale, Arizona) but because we are in high gear and operations tempo preparing for an historic CEFPI Annual World Conference and Expo. If you have attended previous CEFPI annual conferences and are coming to San Diego, you are in for a surprise (or two). It will be unlike anything you have ever seen from CEFPI. We started with a blank sheet of paper and built a brand new conference from the ground up. You spoke, and we listened…
One notable change is in the educational program. It was designed and chosen by a committee of members, not staff. It will be packed with relevant state-of-the-industry information that you, the member, asked for and planned! Some other notable changes will include; a change in format for our opening session, an overhauled exposition, new social events, newly designed food functions (I’ll talk about that in a minute), and an overhauled closing event. Over the course of this year we have been asking our members what’s important to a conference and what delivers the most value. We have listened and responded. You will not be disappointed!
In past years we have invested the largest percentage of our resources obtained from registration fees, sponsorships and exhibit fees on food functions. After listening to you, we realized that you are coming for a power packed educational program, not private social events or very early breakfast meetings where so much food is served that sometimes over half has to be thrown out! Will there be food at this year’s conference? Of course, YES! We just want to ensure you that the quality of the program is at the top of the priority list this year – that’s the value you told us you wanted.
Another change this year was to create an incentive to attract a greater number of school district personnel to attend our conference. Again, you spoke and we listened. We cut the price in HALF for those members who work for school districts or other government entities. It’s a risk, but I believe its already paying off. At the time of posting this blog, we have over 70 school districts that will be represented and we haven’t hit our big post Labor Day surge yet. Compare that to the less than 30 – total, we had last year!
In addition to saving food and food costs, we are going as paper-free as possible. We have kept our registration brochure (in our business we call that “the brick”) online, which not only is an exercise in corporate responsibility, but also is a better way to get more information to you. We will be participating in the City of San Diego’s Recycling Program throughout the conference and you will see NO plastic water bottles being served by CEFPI, no petroleum based ribbons on name badges, no paper evaluations (they will be online), and we will try to comply with guidelines set by the “Convene Green Alliance”. Convene Green is an organization that sets sustainability guidelines for association and corporate meetings to keep them as eco-friendly as possible.
So, what do you think of some of the new changes being announced? I look forward to hearing from you! By the way, if you haven’t registered yet, please do so at: www.cefpi.org/sandiego2008 Tell your friends to register too!

 
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